BUSINESS Development and Marketing FROM THE CORE
At Core Engagement Group, we believe that business growth starts at the foundation. That’s why we focus on helping you build your coaching or consulting business from the core, ensuring that your business development and marketing strategy is aligned with your values, strengths, and long-term goals. By starting with the core, we create a solid foundation for growth that feels scalable, sustainable, and authentic to you. Whether you’re refining your business development strategy, productizing your services, or crafting impactful marketing collateral, we’ll help you build your business with your core in mind.
Rooted in Strategy. Built for YOU.
we understand your business and your clients.
With a background in I/O psychology, internal HR, coaching, consulting, marketing, and sales, we know what it takes to drive growth and connect with your audience. At Core Engagement Group, we create strategies for coaches and consultants in leadership and talent development that are tailored to your field, ensuring every step you take aligns with your business goals and supports the growth of your clients.
CORE STRATEGIES FOR BUSINESS GROWTH.
STRATEGY.
Build a strategic plan rooted in your strengths and values, ensuring your business development efforts are aligned with your long-term vision.
PRODUCT.
Transform your expertise into clear, marketable services that are both scalable and impactful, so you can grow your business without losing authenticity.
MARKETING.
Highlight your value with a strategic marketing plan, branded collateral, and tailored content that aligns with your goals.
Our Proven Framework
At Core Engagement Group, we help coaches and consultants bring clarity and confidence to their business development and marketing. Our three-part framework — Strategy, Product, Marketing — is designed to meet you where you are and give you the tools to grow with intention.
Strategy: Define your foundation with a clear vision, ideal clients, and aligned goals.
Product: Clarify and package your offerings so clients know exactly how you can help.
Marketing: Build visibility and credibility with a plan — and polished materials — that attract the right opportunities.
The result? A plan that feels authentic, sustainable, and actionable.
“If I just do good work, more work will come.”
Sound familiar? It’s one of the most common thoughts I hear from coaches and consultants in the OD/OE space. And while referrals and word-of-mouth are powerful, the reality is that good work alone isn’t always enough to sustain — let alone grow — a practice.
That doesn’t mean you have to turn yourself into a salesperson. In fact, some of the best business development and marketing happen when you use the same skills you already rely on as a coach or consultant: listening deeply, asking thoughtful questions, building trust, and showing up with clarity. Business development, done well, simply channels those skills in a new way — one that elevates your client relationships and makes you even more effective in the work you love.
The truth is, in a space as crowded as ours, being good at what you do isn’t always enough to stand out.
Little Shifts is a monthly newsletter for coaches and consultants who want to grow their business without feeling “salesy.” Each issue shares simple, practical ways to approach business development and marketing with clarity, confidence, and authenticity.
ENGAGE WITH US.
Ready to build from the core? Reach out for inquiries, services, or consulting, and let’s discuss how we can help you grow your coaching or consulting business with a solid foundation.