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Hi, my name is Catherine, owner of Core Engagement Group. I started CEG because I believe that business growth begins at the core - with people.

With experience across HR, management, sales, marketing, and organizational development, I’ve always been passionate about helping teams thrive. My #1 focus is enabling performance through employee engagement, backed by a data-driven approach.

Research shows that improving employee engagement goes beyond perks like donuts and pizza parties. True engagement comes from having engaged leaders, meaningful conversations, and development opportunities that resonate at every level. Core engagement isn’t just something you focus on during an employee survey—it should be woven into every part of your organization.

So why does engagement matter?

An engaged workforce is a productive workforce, a committed workforce, and a more profitable workforce.

If your priority is strengthening your business, then start by engaging your core.

This is a collection of my thoughts, experiences, and research on ways you can strengthen your business and engage your core.

Catherine Germinario