Little Shifts Labs — The Niche doesn’t bite

Written By Catherine Germinario

Little Shifts Lab is a quarterly, 45-minute working session where we take one “Little Shift” at a time — and actually practice it.

Each session focuses on a different shift related to how you position, package, and grow your work. Together, we move from insight → application → action.

In this session, we’ll focus on:
The Niche Doesn’t Bite — practical tips to move from broad to differentiated

Together, we’ll:

  • Pressure-test how you’re currently describing your work

  • Practice narrowing your message without limiting your opportunities

  • Experiment with language that helps the right clients recognize themselves

This isn’t a webinar. It’s a working session.

You’ll leave with:

  • A clearer point of view (without feeling boxed in)

  • Sharper language you can use immediately

  • One tangible shift you can put into practice right away

Because the goal isn’t to pigeonhole yourself — it’s to make it easier for the right people to say, “this is exactly for me.”

When: May 11 @ 12-12:45pm ET

Where: Virtual

Who’s invited: Coaches & consultants in the OD/HR/Leadership field who are growing their business and want to find more of the right clients

Catherine Germinario
Next

Little Shift #8: Don’t Fear the Niche — It Doesn’t Bite!